This is the difference between "sell-in" and "sell-through".Ī big part of why we are raising $ from Wefunder is to invest in sales & marketing. Sales from the most important group (consumers) are measured by Nielsen. We have three groups of customers who buy Ranch Rider: distributors, retailers and consumers. Our ambassador investors help us get the word out about these delicious drinks.Ĭanned cocktails and tequila are two hottest categories in spirits - sounds like a great combination! Our industry investors help us navigate the murky waters of the alcohol category. We now can the drinks we used to share with our customers after our shifts.Ī highly motivated and experienced team - changing the ready-to-drink category one can at a time! The food truck did almost $1m in revenue its first year and the investors made a great return. We raised $60k from professors & classmates to start a healthy food truck on campus. Quality spirits and ingredients you can pronounce and buy at the grocery store: a delicious combination.Ī product that cuts no corners, and a business that is employee-owned & operated! It is a trend that is catching fire nationwide and we are the #1 selling tequila-based Ranch Water in the country! We were the first to can this classic Texas bar call called "Ranch Water".
You know it when that liquid hits your lips: "something tastes artificial here".
We once almost dropped a wheelbarrow of sugar off to our friends at Cutwater (because we don't need any), but were fearful of a lawsuit.
Ranch rider spirits co. free#
Founder commentary will go here! Feel free to drop any comments / questions on our page after you've taken a read through the deck.
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